Some marketers are great at marketing a previously unsolved issue to the public, then offering the previously undiscovered solution for the problem at a surprisingly low cost. As can be said about a brand new kind of blanket dubbed the Snoodie. The product comes with oversized sleeves that let the wearer utilize their hands while unwrapping the blanket. It can also be used throughout the house as a robe. However, there isn’t a closure mechanism built into the design.
Other advantages of the Snoodie are easier access to the phone or books. The wearer can also have snacks and snacks, without having to remove the blanket completely. The blanket is made to be a one-size-fits allthanks to its long length and wide sleeves that have openings. This fabric can be described as fluffy fleece, even though it’s not as thick like the typical blankets. The material that is used for the construction is more similar to the fluffy fleece blankets that are often found on hotel beds.
The Snoodie became a popular thing following the launch and repeated airings of a well-known, but somewhat odd commercial on television. The commercial showed the extended family taking advantage of the product’s advantages including a mother speaking via the phone or a father with his laptop while lying on the blanket. The children of the younger generation were taking a break from reading or eating while wearing the. At some moment all the family members are on the bleachers, all wearing a Snoodie. They bear an uncanny likeness to monks who wear cloisters the robes.
In the wake of this famous and constantly upbeat TV commercials, it was an object of many people, including satirists and social media pundits. A popular parody video covers the original commercial and introduces a new voice-over to promote the cult of Snoodie. Other people have expressed concern about the product’s shady marketing tactics, as the costs for shipping and handling are nearly the same as the price of the item itself. There are those who question the necessity of the product which claims to solve the problem that is not even present.
The Snoodie isn’t the first in its class however. Another designer successfully promoted an oversized blanket called the Slanket(tm) earlier in the year however it comes with an increased price tag and is only sold through dedicated TV shopping channels such as QVC. The success of Slanket(tm) probably prompted companies like the Snoodie to join the market segment of customers who appreciate wearing the “cloistered monk” fashion.
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